As a longtime resident of Browns Bay, I have traditionally headed out of Auckland over the Christmas/New Year break to explore other parts of the country, but this year I stayed at home. I didn’t feel any need to venture further afield to relax, unwind, and experience what I already have right here – great beach, sunshine and warmth, amazing eateries, friendly shopkeepers who take time to greet you and chat, and a wonderful connected community. How lucky are we to call this place home! Already several weeks into 2024, we have been blessed with some perfect summer weather that helps to shake off the challenges of last year (and there were many for many people), look forward, and make the most of everything that this very special place has to offer.

Speaking of summer… have you visited the monthly summer arts and crafts markets in Phoenix Plaza yet? The new operator of these markets is doing a fantastic job at activating the space with quality stalls that complement local retailers’ offerings. Mark up the market days in your calendar for Saturday 10 February and 9 March 2024, when they will end for the cooler months.

The town feels energised. Patrons of eateries and cafés spill out on to the streets enjoying alfresco dining, and many empty shops have been filled with eager new businesses excited to be part of the business centre. This must surely be an indication of the confidence that people are feeling. We have recently welcomed several new eateries that further expand upon the town’s already superb range of of cuisine. Madam Yen, Ocean Breeze, Palato, Sri Mahkota, Sun Asian Eatery, Zero Ramen, Brothers Bar & Eatery and Timeless Café to name a few that have recently arrived and rapidly become popular. Curious patrons could dine their way around the world in style right here in Browns Bay with the fantastic assortment of quality international restaurants that we have. Not just eateries, but all our businesses are extremely grateful for your continued support. Spreading positive reviews on Google and social media is very helpful to them. We ask that if you have concerns about a business, or have had a negative experience in a local business, talk to the business owner or manager directly to reach a resolution. Negative online reviews can be misguided and very harmful.

A stunning women’s clothing boutique has recently opened in Phoenix Plaza at 47 Clyde Road. SisterGolden‘s ethos is firmly grounded in sustainability. Although new to Browns Bay, the store is well-established in Whangarei and owner Angie looks forward to matching her garments with women on the North Shore and Auckland City. Brimming with beautiful hand-picked clothing, jewellery and accessories sourced from Europe and USA specifically for the boutique, there are one-off gems amongst the rails of fashion treasures that you’re not likely to find anywhere else. Have a good browse next time you’re in town.

Another brand new fitout is happening at 47 Clyde Road. Crunchy crunch is due to open its doors in February selling the very popular Korean corndogs, fried chicken and burgers. For an up-to-date list of Browns Bay businesses visit

The business association wishes you a summer of great shopping, dining, playing and living in Browns Bay.


Published in ShoreLines magazine, February/March 2024, p.14.