• Shop in Browns Bay to be in with a chance to win one of TWO $1,500 Travel Vouchers!
  • Browns Bay Whale Tail

Welcome to Browns Bay

Choose from a range of high street retailers, restaurants, casual eateries and cafés in a uniquely beautiful, friendly and relaxed seaside setting. Coffee enthusiasts are spoilt for choice with over 30 fabulous cafés and restaurants in the town centre. Some are on the beachfront with (heated) al fresco dining, and many accommodate furry four-legged friends. Browns Bay wouldn’t be the quintessential seaside town that it is without its great selection of ice cream shops which regularly bring visitors from the other side of Auckland for their ice-cream fix. Enjoy award-winning, tantalising flavours of ice-cream, gelato and frozen yoghurt, as well as an assortment of irresistible desserts.

After shopping and refreshments, wander across the road to the beach, check out the ocean, feel the sand between your toes (or enjoy the beautiful grassy reserve if you’re not keen on sand), people-watch, collect shells, lie back and spy shapes in the clouds. Just relax while the kids enjoy playing at the ocean-inspired adventure playground right on the beachfront, or expend some energy at the adjacent skatepark. You might even get inspired by the beat of the music at beachfront free aerobics sessions and boot camps in the Summer time. Watch out… it’s catchy! There’s so much to do in Browns Bay – we welcome you.

Browns Bay hosts events and promotions each year to involve our local community in the East Coast Bays, and attract visitors from further afield. Probably the best known event is the annual Christmas Parade. Attracting some 15,000  spectators, it is easily the biggest Parade north of the Auckland Harbour Bridge. Other local events include regular ‘Shop Local’ promotions with great prizes, Cairo to Cape Town African festival and Raft Race in March, Christmas Lights On in November, Browns Bay Market every Sunday morning, Twilight Market in Phoenix Plaza, and much more. For details on events check our Facebook and Events pages or contact our Town Manager.


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Christmas Parade

December 5 @ 5:00 pm - 7:00 pm UTC+12

Browns Bay Market

Sunday Market

December 6 @ 6:00 am - 11:00 am UTC+12
|Recurring Event (See all)

An event every week that begins at 7:00 am on Sunday, repeating indefinitely


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