Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Summer Spectacular 2025
Get ready for the ultimate Summer Spectacular 2025 - a fun-filled event full of sunshine, music, and good vibes! Summer Spectacular 2025 Get ready for the ultimate Summer Spectacular, where the sun shines, the music blares, and the good times roll. Whether your little ones are outdoor fun seekers, or you're just looking to unwind, [...]
Shop in Browns Bay from 1 April – 5 May 2025 to be in to WIN!
Shop in Browns Bay from 1 April - 5 May 2025 to be in to WIN! To celebrate our WONDERFUL MUMS, and the support you show for small local businesses in Browns Bay, some businesses have come together to sponsor amazing PRIZES that Mum, or a mother figure in your life, will LOVE. Scroll down [...]
Browns Bay Dog Day Out
Browns Bay Dog Day Out 2025 Get your four-legged furry friends prepped for a great day out in Browns Bay at this dog-centric event that's returning by popular demand! Full of dog-friendly eateries and shops, with a beautiful beach and reserve, Browns Bay in the East Coast Bays north of Auckland is a hotspot [...]
Stihl Shop Browns Bay Boys Toys 2025
Stihl Shop Browns Bay Boys Toys 2025 is rolling back into Browns Bay with more muscle, more shine, and more action than ever before! Classics, hot rods, trucks, chopper bikes, police & fire vehicles... and much more on display! Demos of vehicles and the latest STIHL power gear Amazing local talent Rumpus Machine will [...]
Light Up The Plaza 2025
Light Up The Plaza 2025 Christmas starts here! Bring the kids and soak up the magic as Browns Bay lights up for the season. It’s the perfect way to kick off the holiday spirit full of fun, laughter, and festive cheer for the whole family. Enjoy live music and entertainment Browse festive craft market stalls [...]
Browns Bay Christmas Parade 2025
Safe Drive Vehicle Testing Browns Bay Christmas Parade 2025 Mark your calendars for Saturday, 6 December 2025 and come along for a magical day of Christmas cheer in the heart of our seaside town. Phoenix Plaza in the town centre will come alive with bands, Christmas carols, and festive favourites from 2pm. Little ones will [...]