Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Browns Bay Dog Day Out
May 18 @ 9:00 am – 2:00 pm NZST
Browns Bay Dog Day Out 2025
Full of dog-friendly eateries and shops, with a beautiful beach and reserve, Browns Bay in the East Coast Bays north of Auckland is a hotspot of furry cuteness. What better place to have a fun, family-friendly event that puts your fur babies in the spotlight.
You can expect informative workshops to dip your paws into, fun activities, live music, and lots of exciting boutique market stalls bursting with the coolest pup-related products.
Everyone is welcome to this relaxed event. Free entry for all, including the workshops and dog runway. Lots of cool spot prizes to be won. Book your fur baby’s spot on the runway on the day.
9am Event begins. Best paw forward!
10am Workshops begin. Details will be posted on our socials Facebook and INSTA
12:30pm Dog Runway entries close
1pm Dog Runway pageant show begins. All entries welcome
1:45pm Winners announced!
2pm Event ends
This event is brought to you by Browns Bay businesses and Sunshine Events. Why not make a day of it and grab a coffee or something to eat while you’re in town to show your support of our fabulous eateries.
If you’re a Browns Bay town centre business who is interested in having a stall please email sunshineeventsnz@gmail.com
We ask that you keep your four-legged companions on a lead at all times as there will be all sorts of breeds of different ages at the event.
Can’t wait to see you, your furry besties and your funky outfits.