Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Browns Bay Dog Day Out
Come join us for a pawsome day out at Browns Bay Dog Day Out - a fun-filled event for you and your furry best friend!Welcome to Browns Bay Dog Day Out! After the huge success in 2023, we're really excited to bring this event to you again.Join us at Phoenix Plaza for a pawsome day [...]
Shop and Win this Winter!!
WIN a Dream Holiday in FIJI! ENTER YOUR UNIQUE CODE(S) HERE If you’re hanging out for a winter escape in a sunny paradise destination, we’ve got just the thing for you! All you have to do is Shop in Browns Bay between 8 July and 31 August 2024 to be in with a chance to [...]
Stihl Shop Browns Bay Boys Toys 2024
EVENT UPDATE 07/09/2024: Rain and strong wind is forecast overnight and early morning on the day of the event. However it will blow over by 9am on Sunday 8 September. Therefore the event will proceed and we look very forward to seeing you in Phoenix Plaza for heaps of fun, things to see, demonstrations to [...]
Light Up The Plaza 2024
UPDATE 15/11/2024: We're not going to let a little rain stop us from celebrating! This event will proceed with some minor adjustments as the worst of the wet weather is forecast to pass over by 5pm. Bring your raincoats and make the most of the entertainment and market stalls in Phoenix Plaza from 5pm. Santa [...]
Safe Drive Vehicle Testing Browns Bay Christmas Parade & Market
Come join us at the Safe Drive Vehicle Testing Browns Bay Christmas Parade & Market for a festive celebration! There will be a great festive vibe in Browns Bay building up to the parade at 5pm. Live bands playing and singing Christmas carols and festive favourites in Phoenix Plaza . Entertainers to capture the little [...]
Summer Spectacular 2025
Get ready for the ultimate Summer Spectacular 2025 - a fun-filled event full of sunshine, music, and good vibes! Summer Spectacular 2025 Get ready for the ultimate Summer Spectacular, where the sun shines, the music blares, and the good times roll. Whether your little ones are outdoor fun seekers, or you're just looking to unwind, [...]
Shop in Browns Bay from 1 April – 5 May 2025 to be in to WIN!
Shop in Browns Bay from 1 April - 5 May 2025 to be in to WIN! To celebrate our WONDERFUL MUMS, and the support you show for small local businesses in Browns Bay, some businesses have come together to sponsor amazing PRIZES that Mum, or a mother figure in your life, will LOVE. Scroll down [...]
Browns Bay Dog Day Out
Browns Bay Dog Day Out 2025 Get your four-legged furry friends prepped for a great day out in Browns Bay at this dog-centric event that's returning by popular demand! Full of dog-friendly eateries and shops, with a beautiful beach and reserve, Browns Bay in the East Coast Bays north of Auckland is a hotspot [...]
Stihl Shop Browns Bay Boys Toys 2025
Stihl Shop Browns Bay Boys Toys 2025 is rolling back into Browns Bay with more muscle, more shine, and more action than ever before! Classics, hot rods, trucks, chopper bikes, police & fire vehicles... and much more on display! Demos of vehicles and the latest STIHL power gear Amazing local talent Rumpus Machine will [...]
Light Up The Plaza 2025
Light Up The Plaza 2025 Christmas starts here! Bring the kids and soak up the magic as Browns Bay lights up for the season. It’s the perfect way to kick off the holiday spirit full of fun, laughter, and festive cheer for the whole family. Enjoy live music and entertainment Browse festive craft market stalls [...]