Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Stihl Shop Browns Bay Boys Toys 2025
September 14 @ 10:00 pm – September 15 @ 2:00 am NZST
Stihl Shop Browns Bay Boys Toys 2025 is rolling back into Browns Bay with more muscle, more shine, and more action than ever before!
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Classics, hot rods, trucks, chopper bikes, police & fire vehicles… and much more on display!
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Demos of vehicles and the latest STIHL power gear
- Amazing local talent Rumpus Machine will be hitting the stage and bringing the energy with their pumping beats and great vibes!
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Giveaways, merchandise to purchase and epic category prizes
Whether you’re a lifelong enthusiast or just love checking out the toys, this free family-friendly event has something for everyone. Come and see, touch, and experience the best of Boys Toys 2025 in a relaxed, seaside setting. Grab a coffee or brunch, rug up and walk the beach, stroll the boardwalk and shop – all in beautiful Browns Bay.
Road Closure: please note that a section of Beach Front Lane will be closed to vehicles for the duration of this event. Affected businesses and residents will be notified of the road closure, with full details, in advance of the event. For traffic in the town centre on Sunday 14 September before 3pm, we suggest that vehicles avoid using Beach Front Lane, which will be closed from Java Jungle Cafe at the northern end to 21 Days Bar & Brasserie (opposite the public toilets on the beach reserve) at the southern end.
If you want to show & shine? Email manager@brownsbay.org.nz Vehicles enter at owner’s risk. Fantastic category prizes will be sponsored by the event naming sponsor Stihl Shop Browns Bay.
Don’t miss this ultimate celebration of horsepower, craftsmanship, and community!