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Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.

We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.

Visit us here again to see details of our up and coming events and promotions.

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Latest Past Events

Feast Coast Bays

Feast Coast Bays Mairangi Bay, Browns Bay and Torbay businesses are collaborating to bring you Feast Coast Bays, a new restaurant trail designed to incentivise people from the greater Auckland area to visit, shop and dine at a selection of reputable restaurants in East Coast Bays. Local diners are encouraged to participate too. Why not pick [...]

Show Your Love On Mother’s Day

Shop in Browns Bay between 1 April & 10 May 2023 to be in to WIN one of six gift vouchers that Mum will love * $1,000 – Augenstein’s Jewellers & Watchmakers $400 – Bath Boutique $350 – AB Hair & Makeup $300 – 21 Days Bar & Brasserie $150 – Browns Bay Liquor Centre [...]