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Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.

We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.

Visit us here again to see details of our up and coming events and promotions.

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Summer Spectacular

Browns Bay beach reserve is a beautiful summer destination! Bring your friends and whanau along to our free family festival for a fun day at the seaside. Family entertainment between 10am and 3pm including: giant inflatable obstacle course games Heart of the Bays ToyVan bouncy castles beach activities face painting kids' pony rides (10am-2pm. Gold [...]

Show Your Love On Mother’s Day

Shop in Browns Bay between 1 April & 10 May 2023 to be in to WIN one of six gift vouchers that Mum will love * $1,000 – Augenstein’s Jewellers & Watchmakers $400 – Bath Boutique $350 – AB Hair & Makeup $300 – 21 Days Bar & Brasserie $150 – Browns Bay Liquor Centre [...]

Arts & Crafts Twilight Market

Browse a fabulous range of quality products by local artisan makers while you're in town. Great gift ideas with a difference. And there'll be live music on stage and face painting for the kids. It's all happening outdoors in Phoenix Plaza, Clyde Rd - right beside Penguino Ice Cream Cafe, Starbucks and The Stoned Cow [...]

Movies at the Beach

EVENT UPDATE: THIS EVENT HAS BEEN CANCELLED DUE TO HIGH WINDS Bring your family and friends, picnic, picnic blanket, bottle of bubbles and cooler of beers down to the Browns Bay Beach Reserve on Beach Front Lane for free movies. Take in two absolute favourites under the stars. First up for the kids at 5pm [...]

Free

Dog Day Out

Browns Bay is at the top of the list of dog-friendly destinations on the North Shore. Our sandy beach is a paradise for pooches. Furry friends can visit some of our great cafes, and there's no shortage of doggy drink bowls and friendly folks around the town centre who are keen to pat your pooch [...]

Feast Coast Bays

Feast Coast Bays Mairangi Bay, Browns Bay and Torbay businesses are collaborating to bring you Feast Coast Bays, a new restaurant trail designed to incentivise people from the greater Auckland area to visit, shop and dine at a selection of reputable restaurants in East Coast Bays. Local diners are encouraged to participate too. Why not pick [...]

Shop Local & Win for Mother’s Day

Shop in Browns Bay from 1 April - 5 May 2024 to be in to WIN 1 of 7 vouchers that Mum will love. $2,000 - Augenstein's Jewellers & Watch Makers $500 - Hunter & Rose - Hair & Beauty Collective $500 - Little Greece / Emily's Greek Kitchen & Cafe $300 - Bays Flowers [...]