Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Summer Spectacular 2025
March 1 @ 10:00 am – 7:00 pm UTC+12
Get ready for the ultimate Browns Bay Summer Spectacular 2025, where the sun shines, the music blares, and the good times roll.
Whether your little ones are outdoor fun seekers, or you’re just looking to unwind at the seaside, this event has something for everyone.
Immerse yourself in the vibrant atmosphere as the kids enjoy fun activities including ever-popular pony rides, dance sessions, giant games, face painting, and more. Enjoy the live music on stage in Phoenix Plaza and on the beach reserve while you soak up the summer vibes.
Browns Bay Beach offers the perfect backdrop for this unforgettable day. Our small local businesses bring this event to you so please shop locally and visit our fabulous eateries to dine across the road from the event, or grab a takeaway and have a picnic on the reserve.
Admission is free. There is a $10 charge per wristband for kids’ activities, which covers the following rides. You can go on them as many times as you like:
- pony rides
- bouncy castles
- face painting
- kids’ rides
Cash & Eftpos accepted from 9am at the Information Station opposite Phoenix Plaza on the boardwalk.
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Important Times:
9am: Ticket sales for kids’ activities open
10am-3pm: Kids’ activities & games. Pony rides until 1pm only
11am-3pm: Live music in Phoenix Plaza
3pm-7pm: Live music on Beach Reserve
3pm-7pm: Arts & crafts market stalls
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Our thanks to Hibiscus and Bays Local Board for their generous financial contribution towards making this event possible.
We support smokefree and kindly ask that you do not smoke or vape anywhere in the event site.
Mark up your calendar and grab the kids, sunscreen and hats before heading down to Browns Bay Summer Spectacular 2025 for a day of beachside fun while you take in the fresh sea air!