Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Browns Bay Christmas Parade 2025
December 6, 2025 @ 3:00 pm – 7:00 pm NZDT
Safe Drive Vehicle Testing Browns Bay Christmas Parade 2025
Mark your calendars for Saturday, 6 December 2025 and come along for a magical day of Christmas cheer in the heart of our seaside town.
Phoenix Plaza in the town centre will come alive with bands, Christmas carols, and festive favourites from 2pm. Little ones will be enchanted by roaming entertainers, while the arts and crafts market stalls offer beautiful gifts and treats from 3pm. Perfect for ticking off your Christmas list.
Then, at 5pm sharp, gather with family and friends to experience the joy of our Christmas Parade! Watch as a dazzling array of floats, entertainers, bands, dancers, and colourful characters fill the streets with festive spirit. It’s a community celebration not to be missed and the perfect way to make lasting Christmas memories.
Parade Route:
The parade begins at the northern end of Beach Front Lane (Marine Centre and Police Station), loops through the town centre via Beach Front Lane, Anzac Road, Glen Road, and Bute Road, before returning to its starting point around 6pm. Find a good spot anywhere along the route to enjoy the action!
Parking & Road Closures:
Please consider using public transport or carpooling. If you are driving, park outside the town centre as some streets will be closed between 2pm and 7pm. Clyde Road will remain open to vehicles, and can be accessed via Inverness Road. There is no access from Anzac, Bute, Valley or Browns Bay Roads after 2pm.
Stallholders:
Email sales@aucklandmamamarket.co.nz No food stalls accepted.
This is a FREE community event, proudly brought to you by our wonderful Browns Bay businesses with funding from Hibiscus & Bays Local Board and Safe Drive Vehicle Testing. Be sure to support our fantastic local businesses while you’re visiting town.
✨ Come along and celebrate the magic of Christmas with us. Browns Bay is the place to be this festive season! ✨
⚠️ Beware of scams. There will be no streaming or online viewing of this event.
Enter a Float
Entering a float in the parade is FREE. You could WIN a $500 gift voucher for best float for you to treat your crew in Browns Bay.
Please complete the Float Application Form and the Indemnity Form and email them to manager@brownsbay.org.nz by 31 October 2025.