Browns Bay is a seaside town that loves to celebrate! Throughout the year, our local businesses host a variety of free community events and ‘Shop Local’ promotions designed to bring people together, thank our loyal locals, and give visitors a warm East Coast Bays welcome.

We’re especially proud of our two signature events, which grow bigger and brighter every year:

• Safe Drive Vehicle Testing Browns Bay Christmas Parade
  Fondly known as the biggest little parade in Auckland, this iconic event attracts up to 30,000 spectators. It’s the perfect way to kick off the festive season by the sea, with colourful floats, community groups, music, and, of course, Santa himself.

• Summer Spectacular
  Held right on the Browns Bay beach reserve at the height of summer, this celebration is a joyful nod to our coastal lifestyle. Families, friends, and visitors come together to enjoy entertainment, activities, and the magic of a summer’s day in Browns Bay.

Whether you’re a local or just passing through, our events are all about connection, celebration, and seaside fun.

Check back regularly for updates on upcoming events and promotions. We’d love to see you in Browns Bay!