Browns Bay holds several free community events and ‘Shop Local’ promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Light Up The Plaza 2025
Light Up The Plaza 2025
November 14, 2025 @ 4:30 pm – 8:30 pm NZDT
Christmas starts here! Bring the kids and soak up the magic as Browns Bay lights up for the season.
It’s the perfect way to kick off the holiday spirit full of fun, laughter, and festive cheer for the whole family.
- Enjoy live music and entertainment
- Browse festive craft market stalls for Christmas gifts
- Watch the giant Christmas tree light up for the very first time
- See the children’s faces light up when Santa makes a special early season visit with treats!
Important Times:
- Arts and crafts Christmas market stalls from 4pm
- Festive face painting from 4pm – 7pm
- Santa with his sack of treats arrives at around 6.30pm
- Christmas tree lights will be switched on by a lucky winner at 8pm
Mark your calendars and don’t miss this free community celebration, proudly brought to you by Browns Bay businesses. Please show your support of our businesses by shopping and dining while you’re in town.
Stallholders:
Enquiries to sales@aucklandmamamarket.co.nz
⚠️ Beware of fake event pages. This event will not be streamed online.