Browns Bay holds several free community events and āShop Localā promotions each year to involve the community, and thank them for their loyal patronage of local businesses, as well as enticing visitors from further afield.
We are very proud of two signature events that continue to grow exponentially. The first is the Browns Bay Christmas Parade, otherwise known as ‘the biggest little Christmas Parade in Auckland’. It attracts up to 30,000 visitors, and is an amazing way to acknowledge the arrival of the festive season at the seaside. The other signature event is Summer Spectacular, which happens at the height of Summer on the Browns Bay summer beach reserve as a celebration of our beautiful beach and it close connectivity with the town centre.
Visit us here again to see details of our up and coming events and promotions.
Summer Spectacular
February 28 @ 10:00 am – 7:00 pm NZDT
Get ready for the ultimate beachside celebration! šš
Summer Spectacular is back at Browns Bay Beach, where the sun shines, the music plays, and the fun never stops! Whether your little ones are adventure seekers or youāre looking to kick back and soak up the summer vibes, thereās something for everyone.
Kids will love:
- pony rides
- inflatables
- fun rides
- face painting
- sand castle competition
- giant games and puzzles… and more!
Catch live music in Phoenix Plaza and on the beach reserve, all while enjoying the stunning summer backdrop of Browns Bay Beach.
Support our amazing local businesses while you’re in town. Grab a bite at one of the many nearby eateries, enjoy a takeaway picnic and a glass of wine on the reserve, browse the market stalls – don’t forget your wallet – and find time to relax and soak up the seaside vibes.
šļø Admission to this event is free!
Kidsā activity wristbands for all rides, inflatables, pony rides and face painting are $10 per child for unlimited use between 10am and 4pm. They can be purchased from 8am at the Information Station on the boardwalk (next to the whale tail sculpture). Cash and EFTPOS accepted.
Important Times to Help you Plan Your Day:
From 8am purchase wristbands at the Information Station
10am – 1pm pony ridesĀ
10am – 4pm fun fair activities for the kids
10am – 7pm market stalls
11am – 3pm live music by Chet & Melissa on stage in Phoenix Plaza
To be confirmed Barfoot & Thompson sandcastle competition
3pm – 7pm live music by Hands Off on stage on the beach reserve
Thanks to Hibiscus and Bays Local Board for their continued generous backing of this event. We encourage a smoke-free event and ask you to refrain from smoking or vaping at the event site. Dogs are welcome but please keep them on a leash while at the event.
Stallholders: enquiries to sales@aucklandmamamarket.co.nzĀ This is the only way to book a stall at this event. Please ignore online invitations from any other parties to book stalls.
Come for the beach, stay for the memories! Summer Spectacular 2026 is the place to be this summer! š“š¶