Browns Bay holds several free community events and ‘shop local’ promotions each year to involve and thank the  community for their loyalty to our local businesses, as well as and attracting visitors from further afield. Our signature event is the annual Browns Bay Christmas Parade which attracts up to 10,000 visitors. We also love having outdoor movies on the beach reserve in a perfect summertime setting, and Father’s Day Boys Toys (first Sunday in September) is becoming a very popular recurring family event.

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Christmas Parade

December 5, 2020 @ 5:00 pm 7:00 pm UTC+12

Come and enjoy the biggest little Christmas Parade in Auckland! The iconic Browns Bay parade attracts 10,000+ visitors every year and is recognised for being a stunning family event that marks the start of the Festive Season on Auckland’s North Shore.

Bring your family and friends to Browns Bay for a day trip. Relax on the beach; ice cream in the sun; coffee or lunch at one of the many fabulous cafes and restaurants in town. Stroll through the all-day craft market in Phoenix Plaza and the beachfront where you’ll find Christmas gift ideas galore. Live entertainment in the Plaza will keep your feet tapping until it’s time to find your prime position along the parade route. The Parade starts at 5pm from Glen Road, turns into Bute Road, then Clyde Road (main street), Anzac Road, and finishes back at Glen Road. See an amazing procession of festive floats, bands, dancers, vehicles, magicians, as well as many church, school and community groups in amazing costumes. And lots, lots more.

What a great day in Browns Bay.


Phoenix Plaza, Clyde Road, Browns Bay

Clyde Road
Browns Bay, 0630 New Zealand
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